Brand Colors
White, Spruce Blue and Apricot Orange: these are the colors that define the MultiCam brand.
White
Pantone: n/a
RGB: 255 / 255 / 255
HEX: #FFFFFF
CMYK: 0 / 0 / 0 / 0
RAL: n/a
LAB: L 100 / A 0 / B 0
Core Colors
White and Spruce Blue are the dominant colors within the MultiCam brand, as they symbolize simplicity, reliability and knowledge.
The Apricot Orange should be used as an accent or highlight color to add a splash of enthusiasm and creativity to the general look and feel of the brand.
Spruce Blue
Pantone: 309 C/U
RGB: 0 / 59 / 73
HEX: #003B49
CMYK: 100 / 8 / 20 / 76
RAL: 5020
LAB: L 22.33 / A 11.43 / B 13.47
Apricot Orange
Pantone: 716 C/U
RGB: 245 / 132 / 32
HEX: #F58420
CMYK: 0 / 59 / 100 / 0
RAL: 2003
LAB: L 66.53 / A 37.29 / B 66.68
Core Color tints
80%
RGB: 51 / 98 / 109
HEX: #33626D
60%
RGB: 102 / 137 / 146
HEX: #668992
40%
RGB: 153 / 177 / 182
HEX: #99B1B6
20%
RGB: 204 / 216 / 219
HEX: #CCD8DB
80%
RGB: 247 / 157 / 77
HEX: #F79D4D
60%
RGB: 249 / 181 / 121
HEX: #F9B579
40%
RGB: 251 / 206 / 166
HEX: #FBCEA6
40%
RGB: 251 / 206 / 166
HEX: #FBCEA6